Strategic oversight, monthly cadence
Quarterly roadmap, monthly performance review, and a senior pair of eyes on the numbers — for businesses with a capable marketing team or agency already in place.
From$2,500 /month
Fractional digital director · Remote across AU & NZ
Senior digital leadership, on tap.
Fractional digital marketing direction for ambitious mid-market businesses across Australia and New Zealand. 17+ years of strategy and performance for ANZ Bank, Air New Zealand, Kathmandu, and ASX-listed enterprises — without the full-time cost.
17+
Years leading digital strategy
2M+
People reached on a single launch
68.5%
Lead increase, Team Green Projects
770K+
TikTok views, HyperCinema launch
Past brands
ANZ Bank
Air New Zealand
Kathmandu
OMD
Spark
Latitude
OPSM
How I work
Three retainer tiers, one outcome.
Senior digital leadership delivered remotely across Australia and New Zealand. Whether you need quarterly strategic oversight or a senior pair of hands four days a month — pick the model that fits your stage.
Senior fractional director
4–6 days a month working alongside your team. Owns the funnel, manages agencies and vendors, leads strategy and reporting — fully remote. The model most clients land on.
From$4,000 /month
Strategic director, async-first
Senior director-level leadership delivered on a structured, remote cadence. Strategy, executive reporting, team mentorship, and vendor oversight — for businesses scaling past $10M that need a senior marketing mind without a full-time seat.
From$6,000 /month
Selected work
Outcomes, not just outputs.
A snapshot of recent fractional and project engagements. Full case studies on the work page.
Brand launch in eight weeks
The world's first live AI experience needed to make a huge noise in a very short time — with ticket sales as the secondary objective. Multi-channel media plan across NZHerald, Meta, TikTok, and Google.
2M+
People reached in Auckland
20%
Of all ticket sales attributed to paid media
From zero social to consistent leads
A reputable B2C deck-building business with great Google reviews but no social presence and inconsistent lead flow. Built the content strategy, ad creative, and full Meta + Google funnel.
68.5%
Increase in total leads generated
4%
Of website conversions from new social channels
In their words
What clients and colleagues say.
Dwain has been in the game long enough to have made the mistakes of the past but also stays right up-to-date on the now of digital advertising and leveraging social. To say we made big steps forward at ANZ would be an understatement.
An experienced digital marketer who is not only technically skilled but also understands the power and importance of creative within digital. Instrumental in progressing our social strategy.
My business was struggling to generate enough leads to sustain the growth we wanted. Dwain's response was immediate. The results have been great — fantastic to work with and super contactable.
Dwain helped us out with specialist guidance and implementation on a new product launch. He's a star. Knowledgeable, friendly, patient and gets great results. 100% recommend.
Dwain ran the social media campaign for Season 1 of HyperCinema in Auckland. He's been a brilliant collaborator — friendly, clear, enthused, proactive — and has shown great results with over 770,000 TikTok views achieved.
Frequently asked
Common questions, direct answers.
What is a fractional digital marketing director?+
A fractional digital marketing director provides senior strategic leadership on a part-time retainer rather than a full-time salary. They typically work with mid-market businesses that need executive-level digital expertise — strategy, performance oversight, team mentorship, and reporting — but cannot yet justify hiring a full-time CMO. Engagements usually run 1–4 days per month over a 6–12 month retainer.
How much does a fractional digital marketing director cost in Australia?+
Retainers in Australia typically range from $2,500 to $6,000 AUD per month depending on scope. Lighter strategic-oversight engagements start at $2,500. Senior fractional engagements sit around $4,000. Full-time-equivalent director engagements reach $6,000 per month. This compares to $180,000–$280,000 plus superannuation for an equivalent full-time hire.
When should you hire fractional rather than full-time?+
It makes sense when annual marketing spend justifies senior oversight (typically $250,000+ in media and headcount) but the role does not yet require five days a week. Common triggers: scaling past $5M revenue, replacing an underperforming agency, preparing for capital raise, or bridging to a full-time CMO hire. Once operations require daily executive presence, the role usually transitions to full-time.
What do you actually do day-to-day?+
Set the digital strategy. Own the performance numbers reported to leadership. Manage internal marketers and external agencies. Run the lead generation engine and mentor the in-house team.
Day-to-day tools include Google Ads, Meta Ads Manager, GA4, Looker Studio, and Make.com for marketing automation. I work comfortably alongside whatever CRM your business runs — HubSpot, Salesforce, Dynamics — but I'm not a CRM implementer. My focus is the marketing layer: making sure what you spend on ads, content, and automation actually converts and that leadership can see the numbers that matter.
The work is strategic, though I will roll up sleeves on critical campaigns and automations when needed.
Do you work outside Perth?+
Yes. All engagements are conducted remotely across Australia and New Zealand. New Zealand clients are a regular feature given a long history working in that market.
What does the first engagement look like?+
A discovery call (30 minutes, no charge) to understand the business and decide whether the fit makes sense. From there, retainers run quarter-to-quarter with no long lock-ins. If you'd prefer a project-based starting point instead, the digital marketing audit ($3,500) is a structured two-week diagnostic with a 12-month roadmap as the deliverable.