Services and pricing
Retainers from $2,500 a month, quarter to quarter, remote across Australia and New Zealand. I'll tell you which one you actually need.
Senior direction above a capable team or agency that's already in place.
Roughly 2 of 20 working days
A senior fractional director alongside your team, owning the funnel end to end.
Four to six of 20 working days
A full marketing function without the full-time salary, on a structured weekly cadence.
Six-plus of 20 working days
All figures AUD, ex GST · Quarter to quarter · Move between tiers at the end of any quarter
Not more activity. Someone accountable for what the activity returns.
If you don't have a team to execute, I'm not going to hand you a plan and wish you luck.
One-off option
Not ready for a retainer? Two weeks, one deliverable: a forensic read of your digital operation and a twelve-month roadmap you own outright.
Every dollar traced to what it returned, across every channel you run.
Whether the numbers your team reports are real, and what to fix first.
Where you sit in market, and the gaps worth attacking this year.
Sequenced, costed, and written for a board to sign off.
Plus super, recruitment fees, leave, tools and a three-month ramp.
No super, no leave, no recruitment fee. Working in week one.
The honest version: once your operation needs daily executive presence, hire full-time. Until then, you're paying a salary for availability you don't use.
Direct answers. If yours isn't here, ask me.
Senior digital leadership on a retainer: the strategy, ownership of the performance numbers reported to your board or leadership team, and accountability held over the agencies and vendors already on your payroll. Engagements typically run one to six days a month over six to twelve months.
An equivalent full-time digital director in Australia is $180,000 to $280,000 plus superannuation, before recruitment fees, leave and tooling. Retainers here run $2,500 to $6,000 per month depending on scope, with no on-costs and no notice period beyond the quarter.
When the operation needs daily executive presence. Fractional makes sense while annual marketing spend justifies senior oversight, usually $250,000+ across media and headcount, but the role doesn't yet need five days a week.
Common triggers for starting fractional: scaling past $5M revenue, replacing an underperforming agency, preparing for a capital raise, or bridging to a full-time CMO hire.
Both, in that order. Direction is what you're buying: strategy, performance ownership, holding vendors accountable. But if you don't have a team to execute, I'm not going to hand you a plan and wish you luck. I build campaigns, fix tracking and attribution, and run launches myself.
Day to day that means Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Data Studio and automation. I work alongside whatever CRM you run, whether that's HubSpot, Salesforce or Dynamics. I'm not a CRM implementer. My focus is the marketing layer.
Usually they stay and get better. Most agency relationships underperform because nobody senior on the client side is setting the brief or reading the numbers properly. I fix that first. If the relationship still isn't working after a quarter of proper management, I'll say so plainly and help you run a replacement process.
Onboarding takes a week: account access, a look at the last 90 days, and a conversation with whoever owns the revenue number. Real work begins in week one. There's no three-month ramp because there's no organisation to learn my way around.
Yes. Every engagement is delivered remotely across Australia and New Zealand. New Zealand clients are a regular part of the book, since I spent years working in that market.
A written diagnostic. Yours whether we work together or not.
We walk the findings and work out whether there's a fit. No charge.
A deep audit from $3,500, with a 12-month roadmap as the deliverable.
Working in week one. Leave at the end of any quarter.