Most fractional engagements look the same on the surface — a few days a month, an invoice, hopes. These are designed differently. Each tier has a defined scope, a defined cadence, and a defined outcome.
For businesses with an internal marketing team or in-place agency that need a senior pair of eyes on strategy and performance.
4–6 days a month working alongside your team. The funnel, the agencies, the strategy, and the leadership reporting — all owned end-to-end, fully remote.
Senior director-level leadership for businesses scaling past $10M who aren't yet ready to commit to a permanent CMO hire. Delivered on a structured remote cadence — weekly strategy calls, async collaboration, and monthly reporting cycles.
Sometimes a retainer isn't the right fit. These project engagements are delivered to a fixed scope and a fixed price.
Two-week diagnostic across spend, tracking, team, and tooling. You receive a written report and a 12-month roadmap.
A focused 90-day strategy and roadmap project. Diagnostic, market positioning, channel and funnel plan, automation review, and a 12-month execution roadmap. No retainer required.
A complete lead generation engine built and launched over 6–8 weeks. Includes one primary paid channel (Google or Meta), one lead magnet, one landing page, one automated follow-up sequence, tracking and attribution setup, and a 90-day performance dashboard. Additional channels or assets quoted separately.
Most fractional directors hand you a content strategy and leave you to figure out execution. I also shoot. Product photography, team portraits, site and project documentation, and campaign creative — delivered to the same standard as the strategy behind it.
Available as a retainer add-on ($500/month for one half-day shoot) or standalone:
Shoots are scheduled on weekends or by arrangement.
A 30-minute conversation. We discuss the business, the marketing function, and whether a fractional engagement is the right shape for what you actually need. No charge, no pitch deck.
If you want a structured starting point before committing to a retainer, the free ad audit gives you a written diagnostic of your paid media in five business days. For a deeper engagement, the digital marketing audit ($3,500) or strategic sprint ($6,000) deliver a 12-month roadmap with no ongoing commitment.
Quarter-to-quarter terms. No long lock-ins. The relationship continues because it's working, not because the contract says so. Most engagements run 9–18 months.
All engagements are delivered remotely on a structured, async-first cadence. Here's what that looks like in practice:
This model works because senior strategy doesn't require someone sitting in your office. It requires someone who's done it before, is watching the numbers, and is accountable for the outcome.