Outcomes earned, not promised.

Brand launch in eight weeks for the world's first live AI experience.

The challenge

A new live AI experience launching to market with no brand recognition, a short runway, and the world's first generative-AI live entertainment proposition to explain. The primary objective was reach and awareness amongst Aucklanders. Ticket sales were the secondary measure.

The approach

A multi-channel media plan targeted at Aucklanders across NZHerald, Facebook, TikTok, Instagram, and Google. Paid social and search were optimised for ticket conversion; display and TikTok did the awareness lifting. Organic social ran in parallel to build a real social audience that wasn't dependent on paid.

The result

Over 2 million people reached in Auckland and more than 6 million views and impressions across the campaign window. Hundreds of engaged organic social followers across Instagram, Facebook, and TikTok in just two months. Paid media drove 20% of all ticket sales across search, social, and display throughout the campaign period.

From zero social presence to consistent qualified leads.

The challenge

A reputable B2C deck-building business with twenty years of experience, exceptional craftsmanship, and top reviews on Google, but inconsistent lead flow. No social presence, modest website traffic, and no real lead generation engine. The business needed leads it could rely on, not hope for.

The approach

A multi-channel lead generation campaign built from the ground up: social media content strategy, ad creative production, and a paid funnel across Facebook, Instagram, and Google. Lead capture and follow-up were tightened so the leads being generated actually converted to sales conversations.

My business was struggling to generate enough leads through the traditional channels to sustain the level of growth we wanted. Dwain's response was immediate. The results have been great. Fantastic to work with and super contactable. I can recommend. Cobus van Rensburg, Director, Team Green Projects

The result

A 68.5% increase in total leads generated. The new organic social presence drove 2% of total website traffic and 4% of website conversions, both built from zero. Most importantly, the lead flow became predictable: the business could plan around it rather than scramble for it.

Record efficiency for a French sparkling wine brand, flight after flight.

The challenge

Veuve du Vernay competes against Lindauer, Jacob's Creek, Oyster Bay, and Deutz on New Zealand shelves twice a year through Meta. Its edge is French elegance, but that positioning only earns its keep if the media buying behind it is disciplined. The first four campaigns had reached 352,441 people combined. The brief for the next flight: hold the positioning, fix the efficiency, and build reporting the client could trust from one campaign to the next.

The approach

Each flight runs on a fixed media plan split across Instagram and Facebook by placement, phased to avoid the mid-December CPM spike. Ad copy follows one structure across two variants per set: opener, product and variant callout, occasion benefit, direct CTA. The ICE range copy calls out its serve format specifically, since that's what removes the occasion barrier stopping people buying it. Campaign data comes from Windsor.ai, pulled dimension by dimension rather than as one blended export, so shifts in delivery show up early instead of getting buried in a topline number. Every flight closes with a performance report in a consistent format, so the client reads a trend line instead of four disconnected decks.

The latest summer campaign delivered the highest reach and impression volume of any Veuve du Vernay Meta activity to date, significantly outperforming the combined total of the previous four campaigns while maintaining an efficient CPM of $1.52.

The result

The Summer 2025/26 campaign delivered 594,708 reach and 2.5M impressions at a $1.52 CPM, a 1.7x reach and 4.1x impression increase over the first four campaigns combined. Easter 2026 held that same discipline on roughly a third of the budget: 302K reach at a $1.40 CPM and $4.80 cost per 1,000 reached, both records for the account. The dimension-by-dimension reporting also caught two delivery shifts mid-flight, a swing to Facebook-heavy delivery and a male audience skew, flagging both for the client to act on before the next campaign rather than finding out after it.